"H&M [is] going luxury rather than Lanvin is going public."
Lanvin's collection for H&M will be unveiled late October and will drop on 200 H&M stores on November 23 worldwide.
Lanvin and H&M will be tying up this season to launch their womenswear and menswear.
“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.
Since joining Lanvin as artistic director in 2001, Alber Elbaz has transformed the Paris-based label into a fashion powerhouse. Elbaz has pioneered some of the biggest trends of the past decade, such as ribbons, pearls and metallic embellishment just to name a few.
Elbaz has a mastery for cut and an instinct for cloth that gives a very personal signature on his work that makes all Lanvin clothes recognizable.
H&M has partnered with Karl Lagerfeld, Comme des Garçons, Sonia Rykiel and Stella McCartney.
There will be a sneak peek of the collection on November 1 through an online film posted on hm.com.
"This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world," Elbaz said in a statement.
Click on the link below for Lanvin's artistic director Alber Elbaz on the collaboration.
http://www.youtube.com/watch?v=fg2AnIUCktE&feature=player_embedded
